The idea is one of the most valuable things in the world, especially when it comes to the business world. Capitalist are looking for new ideas but hardly can find many.
Competitors are struggling to gain one another inch of the market. Probably the business will rush into the way how to exploit high performance systems. Who knows although startups have appeared already: http://www.technologyreview.com/web/25275/
And an interesting change in rating algorithm from Google: