Polar Rose is a new face recognition system. It makes photos searchable by analyzing their content and recognizing the people in them. It is based on the algorithms developed by CTO Jan Erik Solem during his M.Sc and Ph.D. stints at the universities of Lund and Malmö in southern Sweden. They use 3D representation of an image from regular 2D images so such approach radically improves the short-comings of existing face recognition approaches.
There will be a royalty-free API, which will allow partners to integrate the Polar Rose functionality into existing sites or create stand-alone applications of Polar Rose.
For now plug-ins for browser are available.